Psyma CARE

Strategic Market Research in the Growing Care Market

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PSYMA GROUP AG is the largest owner-operated market research company in Germany. We have been researching the healthcare market for 60 years in every corner of the world and in every context. With our innovative research approaches, we are the pioneers for trendsetting market research in the care area in Germany. We consider the needs of chronically ill persons in care situations, care-dependent persons, professional caregivers as well as care-giving relatives. Using valid data and facts, we will show what are the chances being offered in this growth market for business, politics and society.

Do You Have Questions about our Expertise in the Care Market?
+49 (0)911/99574-306
Psyma Care
Wissen, wie
Ihre Zielgruppe
wirklich tickt
Did you know that caregivers lose a lot of valuable time handling packaging, that they could be using in care-giving?
About 75,000 care-dependent persons in Germany are below 15 years of age – do you know their special needs and the potential of this market?
Did you know that 89 percent of people feel responsible for their parents’ health * – and thus are potential consumers of care products?

* Healthcare study “The Role of Relatives in Health Questions”

Psyma Care
the truths
of behavior
Which therapy programs could be used to support the chronically ill and their relatives?
How should age-appropriate assistance sytems in the household be made available, so that they can also be used by handicapped persons?
Did you know that many care-dependent persons or their relatives look for barrier-free tourism options or special CARE hotels?

Market Research Partner – German Care Day

Psyma is the leader in Care market research and works closely with branch experts and opinion leaders from business, politics and associations alike. As exclusive market research partner of the 2020 German Care Day (12-14 March, Berlin) we investigate on behalf of the Deutschen Pflegerat e.V. the German CARE Klima-Index in the Care growth market.

CARE Klima-Index 2019

Secure yourself the current results of the mood “Care Has the Choice” within the German CARE Klima-Index (Released on 2020). The German CARE Klima-Index delivers important basics for the success of the Care growth market. Get the results now.

Impulse Workshop

The Care Market
Needs Brand Care

Guarantee yourself a place at our free of cost Impulse Workshop and receive the most current insights on the care market. You will profit from our experts' know-how, who will gladly propose a suitable appointment to you.

Professional article - Oral hygiene in care facilities

Read in the article "Status quo of oral hygiene in care facilities" (in german) about the Psyma Dental CARE study 2018, which just has been published, the openness of caregivers towards the topic of oral hygiene and the market potential of special oral care products.

Download Specialist Article


Stephanie Hollaus, as Associate Director, is the leader of the Psyma Research Unit HealthCARE Germany. After many years practical experience as a pharmaceutical technical assistant, Business Administration degree with an emphasis on Health Economics and the supporting activities in pharmaceutical companies, Stephanie has over 9 years’ experience in health area at GfK SE. Here at Psyma, she has built up the CARE and Consumer Healthcare business units at Psyma.

Stephanie Hollaus, Associate Director Research & Consulting - Germany

+49 (0)911/99574-306


Do You Have Questions about our Expertise in the Care Market?

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